While NFL fans cheer and party loud and long in parking lots and stadiums, a Paraqeet search of chatter around game day shows that, although fans’ posts may spark similar comments from others, they generally don’t spur lengthy back-and-forth banter — unless, of course, an insult is too large to ignore. Turns out the major opinion and conversation influencers around recent Steelers and Eagles games were the teams’ official handles and the NFL itself.

The latest social media darling — especially while everyone was stuck at home during the height of the pandemic — is Clubhouse, an audio-based network created in 2020 that features “rooms” of users talking and exploring various topics. Once an invitation-only platform with a 10 million-person waiting list, Clubhouse lost some of its exclusive cachet when it opened to anyone in July.

Verified Twitter accounts traditionally have been held up as legitimate sources of information and potentially strong influencers of opinion. In some online communities, however, unverified users serve as microinfluencers and, despite not having earned the “legitimate” tag, they are certainly more informed and potentially more influential than your average user pontificating on the latest news.

Verified Twitter accounts traditionally have been held up as legitimate sources of information and potentially strong influencers of opinion. In some online communities, however, unverified users serve as microinfluencers and, despite not having earned the “legitimate” tag, they are certainly more informed and potentially more influential than your average user pontificating on the latest news.

One of the key principles of marketing and advocacy is to craft a compelling message and say it over and over. That drumbeat approach keeps your message in people’s ears and eventually can allow your words to become the language of the debate — especially when they’re retweeted and reposted repeatedly on social media.

During Pennsylvania state budget season, lobbyists put equal effort into protecting appropriations that clients support, advocating for lawmakers to fund new or expanded programs and, sometimes, working to prevent spending that runs counter to clients’ interests.