With a news cycle that is constant and almost entirely online, what does a modern (and successful) media relations strategy look like? Building relationships with members of the media requires time and energy. According to a study published in Public Relations...
We recently used Paraqeet to uncover insights from the Twitter conversations surrounding the GameStop trading frenzy that thrust Robinhood into a communications crisis. Here is a look behind the curtain, showing how we used the platform to arrive at our conclusions....
Robinhood, a commission-free investing app that prides itself on “democratizing finance for all,” found itself in the midst of a crisis when it froze certain stocks that small investors were profiting from. Using Paraqeet, we searched Robinhood’s Twitter handle,...
In many ways, Inauguration Day can be the first impression of a presidency: A new administration is on display for the nation to look upon and listen to for the first time. We took a deeper look into the words, people and moments that set the tone for President Joe...
We used Paraqeet to compare the social networks of two of the world’s most well-known competitors: Pepsi and Coca-Cola. Our search looked at 24 hours of Twitter conversations surrounding the two brands on Jan. 14, 2021. A simple search of the soda brands’ Twitter...
